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Allie Magill
SENIOR INTEGRATED PRODUCER
Pink Starburst
Starburst celebrated the return of the All Pink Starburst packs by launching an all pink clothing line designed by Project Runway winner, Erin Robertson.
My role: sourced all clothing / merchandise, managed the day to day relationship and contract directly with Erin Robertson, found and managed the fulfillment center that stored / finalized online orders, produced all photo & video content
Art Director: Andrea Knowles | Copywriter: Lauren Riddoch